To some extent, publishers are sheep. I honestly think they don't know what they want until somebody else wants it too. Don't get me wrong, I know many creative and brilliant publishers who discover great new things all the time, but it is nevertheless always very helpful if something comes to them already endorsed, either by a prize such as this, or else a quote from someone like Martin Amis telling them how great it is. Anything, really, to convince them of its worth before they have even read a word.
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