"New good sex" by famous writers!

It's of course a crazy idea that the world, now deep in recession woes, needs new good sex for its survival. But it's exactly what the new e-book service Ravenous Romance thinks.

What is more, this e-venture is being backed by,among others, John Updike, the well-known American writer and literary icon, who has entertained readers with his varied depiction of sex for quite a while.

How do you feel about this venture? Is it selling soft porno in new garb? Does it point to bankruptcy in ideas? or, do you like it?