Literary greatness= a game of hype?

EILEEN BATTERSBY has an interesting article in The Irish Times

HYPE HAS a great deal to answer for. It embellishes, it manipulates, most of all, it distorts. Hype creates a subplot; it elevates a sideshow to a main event. If Jonathan Franzen had not taken nine years to write Freedom, it would most likely have been received as the novel it actually is – a sloppy, overwritten, mildly amusing extended sitcom that is being inaccurately, even grotesquely, hailed as a masterpie