Whither Indian publishing?

Aditya Sudarshan has a thoughtful article Indian publishing needs to get less fun
in the Hindu Literary Review.

In the world of Indian English publishing, kitsch has begun to dominate the mainstream. Penguin India publishes ‘Metro Reads', books that they call ‘fun, feisty, fast'; Random House India produces the ‘Kama Kahani', a series of Indianised Mills and Boons; Hachette India openly states that it cares most about commercial thrillers; and with its latest, highly-marketed release, Johnny Gone Down, HarperCollins India seems to be headed in the same direction. These are all books that openly disclaim any particular literary merit. They are projected instead as ‘fun' reads — with the implication that only a killjoy could possibly protest them.