Full-length literary novel on Twitter!

Ubercool!
So, you've heard about(or, read) novel on your cell phone. Now you can read a full-length novel on Twitter.
"I didn't write The French Revolution in short, burstable, Twitterific sentences. I wrote this novel for lovers of literary fiction, with long and loving sentences, exploding with imaginative descriptions and inventive plot twists and characters I hope will stick with you for a while. Twitter is the delivery mechanism, not the defining structure. While I think my whiplash sentences will be compelling in 140-character bursts, it also may backfire.

I'm willing to take that chance. Publishing needs to change, and while I'm not going to revolutionize the industry on my own, I think I can help nudge it toward a more dynamic and customer-friendly future. "

Congratulation, Matt. Like you experiment with the delivery of your novel, I'll also experiment with reading a novel this way.