Saturday, June 6, 2009

Harry Potter is dead!

Is anybody reading Harry Potter these days? Do you see any trace of the big wave that inundated the book industry not a long time ago?

Few or no sales of Harry Potter these days. The magic is gone.

But the publishers have alredy had their fill. So is author J. K. Rowling. Only the readers feel cheated.

In my post Potter Menace two years ago, I wrote:

It's not safe, in the face of mammoth media blitz for Harry Potter across the globe on the eve of latest book in the series, to churn out something against Harry Potter stuff and its writer J.K. Rowling. But now's really the time to stand against them.

Harry Potter was never like Cinderella or Sleeping beauty. It was overblown crap. It had nothing precious to offer to our children. It did, in fact, more harm than good to them in teaching them black magic and other sundry regressive things. It's good that finally it is in its place.

Potter is a classic example of what a marketing blitzkrieg can do to a book, and what is left of it when marketing is stopped.

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